Real Estate School - Qualities of a Good Real Estate Agent
Before investing in a real estate degree, candidates should figure out whether they have the characteristics of a successful agent. After all, a degree program can provide the background knowledge and the competitive edge required for success, but real estate sales depend largely on interpersonal relationships. The ideal candidate will have certain personal traits that ensure that interpersonal relationships can be built effectively. In addition, real estate agents must have the temperament and traits that all salespeople share.
- First and foremost, real estate agents must be effective communicators. Buying a home or investing in commercial property is often the most consequential financial decision of a lifetime.
- While a real estate agent deals with sales on a daily basis, clients face a nerve-wracking decision. Agents must be able to listen to what a client wants and understand client desires well enough to show clients appealing property; agents must also communicate the ups and downs of each site.
- An agent’s job is not so much to convince buyers to purchase a certain home, but to match a buyer’s desire to real estate reality. Good taste plays no small part in this process.
Succeeding in real estate means working with people in often frustrating situations. Agents spend hours preparing open houses, setting up showings, and helping clients navigate the bureaucratic hoops of home buying, yet (unlike in other professions) they are generally paid only when a deal closes. Agents must, however, remain friendly and people-oriented, drawing out the tastes and hopes of buyers through positive interactions with them. This requires an excess of patience. After some time in the business, the process of buying property begins to seem mundane to many real estate professionals. But for many of their clients, looking to buy a family home or commercial property for the first time will seem like the most important choice they have ever made. Real estate professionals must have the perspective to understand this and empathize with their clients. It takes a special brand of equanimity to remain professional despite the sometimes frustrating indecision that affects many buyers.
- Real estate professionals are business people. They must be imbued with qualities that the titans of industry have. They must be good, fair-dealing salespeople. This not only means being able to close a deal, but also being able to match buyers with opportunities. No one benefits when buyers overshoot the mark on what they can reasonably afford. There are many steps to guide property buyers and sellers through, from loan approval and open homes to offers, counteroffers, appraisal, escrow, and finally, closing. Real estate professionals are goal-oriented people, using organization and knowledge to guide everyone through the process.
- Finally, real estate professionals face a great deal of competition from others in the industry, co-workers, and even clients themselves. There is a divide between agents and successful real estate professionals. Successful players are the ones with perseverance. They will show a client that thirtieth home in the hopes that it will suit the client’s demands. They must be ambitious, moving from open house to open house and learning their local market while keeping an eye on more far-flung opportunities. Success requires ambition in this field, perhaps more than in others, because of the growth in the industry and the recent recession. These fluctuations have left behind a difficult playing field where only the strong survive.
If your personality encompasses all or most of these characteristics, you should consider a real estate degree. Although personal ability is paramount, a real estate career needs a foundation in knowledge. Real estate professionals must know their markets and the rules and requirements of their state.